LifeWise Cookie & Third-Party Data Collection

  • This LifeWise Cookie & Third-Party Data Collection policy describes what information we collect, why we collect it, and what we do with it. This notice covers all LifeWise websites. These websites are referred to as "LifeWise" throughout the rest of this notice.

    LifeWise doesn't collect name, contact information, or other similar information through these websites unless you choose to provide it. We do collect other, limited, non-personally identifiable information automatically from visitors who read, browse, and/or download information from our website. We do this so we can understand how the website is being used and how we can make it more helpful. For more information, go to the Types of information we collect section.

    Personally identifiable information (PII), defined by LifeWise, refers to information that can be used to distinguish or trace an individual's identity, such as their name, subscriber ID, biometric records alone or when combined with other personal or identifying information which is linked or linkable to a specific individual, like date and place of birth, mother's maiden name, and so on.

    We don't sell any information you may provide when you visit LifeWise websites. For details on how we share information, go to How LifeWise uses information collected.

    Types of information we collect

    Information which is automatically collected

    When you browse

    Certain information about your visit can be collected when you browse websites. When you browse LifeWise, we, and in some cases, our third-party service providers, can collect the following types of information about your visit, including the following:

    • Domain from which you accessed the internet (like Xfinity.com if you're using an Xfinity account)
    • IP address (an IP or internet protocol address is a number that's automatically assigned to a device connected to the internet)
    • Approximate geographic location based on the IP address of the user's local system
    • Operating system for the device that you're using and information about the browser you used when visiting the site. The operating system is software that directs a computer's basic functions, like executing programs and managing storage.
    • Date and time of your visit
    • Pages you visited
    • Address of the website that connected you to LifeWise (like google.com or bing.com)
    • Device type (like desktop computer, tablet, or type of mobile device)
    • Screen resolution
    • Browser language
    • Geographic location
    • Time spent on page
    • Scroll depth (measures how much of a web page was viewed)
    • Your actions on LifeWise (like clicking a button)

    For more information, go to How LifeWise uses third-party websites & applications.

    We use this information to:

    • Measure the number of visitors to LifeWise websites.
    • Help make our website more useful for visitors.
    • Improve our public education and outreach through digital advertising.

    Also, this information is sometimes used to personalize the content we show you. For more information on our practices, go to How LifeWise uses third-party websites & applications.

    Information you may provide

    When you request information

    We sometimes collect information, including your email address, to deliver alerts or digital communications. We use this information to complete the subscription process and provide you with information. You can opt out of these communications at any time by unsubscribing.

    How LifeWise uses information collected

    Sending you health plan messages

    We use the email address you provide us to send emails related to your health plan.

    Conducting surveys to improve services

    We sometimes use online surveys to collect opinions and feedback. You don't have to answer these questions. If you do answer these questions, don't include any PII or protected health information (PHI) in your answers. We analyze and use the information from these surveys to improve the LifeWise websites. The information is available only to LifeWise managers, members of the LifeWise communications and web teams, and other designated staff and contractors who require this information to perform their duties.

    Using third-party tools for website analytics

    We use a variety of third-party web tools for web analytics. We don't collect any PII/PHI with these tools. We use these tools to collect basic information about visits to LifeWise websites. This information is then used to maintain the website, including:

    • Monitoring website stability
    • Measuring website traffic
    • Optimizing website content
    • Helping make the website more useful to visitors

    LifeWise staff analyzes the data collected from these tools. Reports are available only to LifeWise managers, teams who implement programs represented on LifeWise websites, members of the LifeWise communications and web teams, and other designated staff and contractors who need this information to perform their jobs.

    Using third-party tools for outreach and education through digital advertising

    We use third-party web services to conduct outreach and education through the use of digital advertising for LifeWise. These third-party services may collect information through the use of web beacons (also called pixels) that are located on our pages. A web beacon is a see-through graphic image (usually 1 pixel x 1 pixel) that's placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the web page that contains the web beacon.

    We use web beacons to tell when a user is redirected to LifeWise websites by clicking or otherwise interacting with a LifeWise advertisement that we ran on another website. This is known as "click tracking" or "conversion tracking," and we use it to better target LifeWise advertisements (known as "retargeting") to inform consumers about the services available through LifeWise. For more information on how these tools work, go to How LifeWise uses third-party websites & applications.

    We also use third-party tools to help deliver advertising. Vendors that operate the third-party tools may also gather information about your visits to third-party sites outside of LifeWise websites. While we don't track your internet activity outside of LifeWise websites, our vendors may use information collected automatically by visiting LifeWise websites, and combine it with data they collect elsewhere for targeted advertising purposes. You can opt out of this type of data collection via Consent Preferences Manager and Do Not Track. For methods to opt out of this type of collection, go to Your choices about tracking & data collection.

    How LifeWise uses cookies & other technologies

    When you visit a website, its server may generate a piece of text known as a "cookie" to place on your device. The cookie, which is unique to your browser, allows the server to "remember" specific information about your visit while you're connected. The cookie makes it easier for you to use the dynamic features of web pages. Information that you enter into LifeWise websites isn't associated with cookies on LifeWise websites. Depending on the third-party tool's business practices, privacy policies, terms of service, and/or the privacy settings you selected, information you've provided to third parties could be used to identify you when you visit LifeWise websites. These third parties don't/won't share your identity with LifeWise.

    There are two types of cookies: single session (temporary) and multi-session (persistent). Single session cookies last only as long as your internet browser is open. Once you close your browser, the session cookie disappears. Persistent cookies are stored on your device for longer periods. Both types of cookies create an ID that's unique to your device.

    1. Session cookies: We use session cookies for technical purposes, like to allow better navigation through our website. These cookies let our server know that you're continuing a visit to our website.
    2. Persistent cookies: We use persistent cookies to understand the differences between new and returning visitors to LifeWise websites. Persistent cookies remain on your device between visits to our website until they expire or are removed by the user. We don't use persistent cookies to collect PII. We don't identify a user by using cookies.

    LifeWise also uses these technologies:

    • Persistent cookies for digital advertising: Similar to persistent cookies identified above, LifeWise uses persistent cookies for outreach through digital advertising. These cookies can also be created on third-party websites and remain on your device between visits to our website until they expire or you remove them. LifeWise doesn't identify a user by using such technologies.
    • Web beacons for digital advertising (also called pixels and/or tracking tags): See-through images placed on certain pages of LifeWise websites are typically used in conjunction with cookies and aren't stored on your device. When you access these pages, web beacons generate a notice of your visit. For information on how we use web beacons, see How LifeWise uses third-party websites & applications with LifeWise websites.
    • Website log files: These are used as an analysis tool and to tell how visitors use LifeWise websites, how often they return, and how they navigate through the website.

    Your choices about tracking & data collection

    LifeWise offers a Consent Preferences Manager that gives you control over what tracking and data collection takes place during your visit. Third-party tools are enabled by default to provide a quality consumer experience.

    The Consent Preferences Manager provides you with the choice to opt in or to opt out of the different categories of third-party tools used by LifeWise websites: Advertising or Analytics. The Consent Preferences Manager prevents cookies, web beacons, and local storage objects from being placed on your device. It also prevents third-party tools from loading regardless of your cookie settings. This provides you with an additional layer of privacy that prevents the tool from loading at all. Because the Consent Preferences Manager creates a cookie in your browser, the opt in and opt out choices you make through the tool will only be effective on the device and browser you used to make your choices, and your choices will expire when the cookie expires. Once the cookie is created, the Consent Preferences Manager will retain your settings for 1 year from the date of your most recent visit. You may revisit the Consent Preferences Manager to change or renew your choices at any time.

    Modify privacy options

    If you disable cookies in your browser, our Consent Preferences Manager won't be able to store your preferences and won't function properly.

    Regardless of settings you select in the Consent Preferences Manager, you'll still have access to information and resources on LifeWise websites.

    Do Not Track: We automatically observe the "Do Not Track" browser setting for digital advertising that uses "conversion tracking" or "retargeting." If "Do Not Track" is set before a device visits LifeWise websites, third-party conversion tracking and retargeting tools won't load on the website. To learn more about conversion tracking and retargeting, go to How LifeWise uses third-party websites & applications.

    Learn more about Do Not Track and how to set the Do Not Track setting in your browser

    How LifeWise uses third-party websites & applications

    LifeWise uses a variety of technologies and social media services to communicate and interact with the public. These third-party websites and applications include popular social networking and media websites, open-source software communities, and more.

    Third-party websites

    Your activity on the third-party websites that LifeWise websites links to (like Facebook or Twitter) is governed by the security and privacy policies of those websites. You should review the privacy policies of all websites before using them so you understand how your information may be used.

    Website analytics tools

    These tools collect basic site usage information, such as:

    • How many visits LifeWise gets
    • The pages visited
    • Time spent on LifeWise websites
    • The number of return visits to LifeWise
    • The approximate geographic location of the device used to access LifeWise websites
    • Types of devices used

    This information is used to maintain the website, including:

    • Monitoring website stability
    • Measuring website traffic
    • Optimizing website content
    • Improving your experience

    Use the Consent Preferences Manager to opt out of website analytics tools.

    Digital advertising tools for outreach & education

    We use third-party tools to support our digital advertising outreach and education efforts. These tools enable us to reach new people and provide information to previous visitors. To use these tools, we use these technologies on LifeWise websites:

    Click tracking: We use click tracking to identify the ads that are most helpful to consumers and efficient for outreach. This enables us to improve the performance of ads that consumers click on. When users click on links from ads, data about what ad was viewed is collected. Reports are generated about ad performance, including the total number of views and clicks an ad received.

    Conversion tracking: We use conversion tracking to identify ads that are helpful to consumers and efficient for outreach. It enables us to improve the performance of ads viewed by people online. When a LifeWise ad is viewed on a third-party site (like a banner ad), a cookie is placed in the browser of the device the ad was viewed on. If this device later visits LifeWise, the visit is linked to the ad viewed on the same device. Use the Consent Preferences Manager to opt out of advertising tools. Users who have set their browser to "Do Not Track" will automatically be opted out of conversion tracking.

    Retargeting: We use retargeting to provide information, such as reminders about upcoming enrollment deadlines, to consumers who have previously visited LifeWise websites. Retargeting enables us to improve the performance of ads by delivering them to relevant audiences, like recent visitors to LifeWise websites. During a visit to LifeWise, a cookie is placed in the browser of the devices used to view the website. When that same device is used to visit third-party websites that are displaying LifeWise ads, ads for LifeWise may be shown to that device because it had previously visited LifeWise. Using these cookies, we don't collect information about the third-party websites visited by a device. Reports are generated about ad performance, including the total number of views and clicks an ad received. Use the Consent Preferences Manager to opt out of advertising tools.

    Targeted advertising: We use third-party vendors to engage in targeted advertising (also called online behavioral or interest-based advertising) to provide information to consumers across their online activities. Targeted advertising involves the collection of data from a particular computer or device. Data regarding web viewing behaviors or application use is gathered to predict user preferences or interests. We can have ads delivered to computers or devices based on the preferences or interests inferred from the web-viewing behaviors or application use.

    Third-party vendors engaged by us may also target advertising based on information automatically collected (not information you provide) when you browse our websites or other websites on the internet. You can opt out of this type of data collection via our Consent Preferences Manager and Do Not Track. For methods to opt out of this type of collection, go to Your choices about tracking & data collection.

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