About Us

  • Growth, Financial Strength, and Distinguished Service.

    LifeWise Assurance Company offers products that provide valuable benefit features and the flexibility to meet the unique needs of our diverse customer base. Now in our 28th year, our coverage extends to over 460,000 people in 8 Western states.

    LifeWise is uncommonly agile. We offer the strength of a regional company—sharing best practices and resources—with the advantage of a local touch.

    Committed to service excellence and with over $76 million in total assets, our continued profitability and financial strength have allowed us to expand our sales and service network to include all locations throughout the region we serve. This allows us to stay close to our customers and members to meet their needs more efficiently.